When people invented the internet, they did it for their personal consumption only who at that time were the US Government and the Computer Giants like Microsoft and Apple but later, due to its popularity, the internet started spreading far and wide. Harvard Business Review states that technology adoption and the journey of technological advancements to become a household need has gone up by a significant rate.
It would fairly not be wrong to say that our businesses and our lives and our social gathering, and many more aspects of our lives have now been made easy and quick due to the advent and spreading of the internet. More than 5 billion people are using social media through one platform or the other all across the globe and they are all using it for main purposes of connecting to the social groups and engaging with the brands.
There used to be times when a cellphone cost around 4000$ and was almost 12 inches in length, nobody wanted to carry them around at that time. On the other hand, today the advancement in the field of technology has gone so up that people pay millions of dollars just to have access to some of these technologies and the cellphones that at that time nobody wanted to buy have become an everyday need in almost every household of every country in the world. This is what happens when people pose a broad mindset towards technology and are willing to invest in it and this is exactly how the internet turned its fate around too.
In today’s world, people have grown to be more accepting of the advancements being made in the field of technology and they have started accepting these advancements with an open mind. The first-ever cellphone was invented by Motorola in 1983 in America and had to face a lot of criticism due to it being expensive and looking like a toy phone. There are also statistics that show that today, most of the people all around the world spend more than 30% of the time online while networking socially. They buy online, they learn online, they get ideas online, and any service that you can name you can find it on the internet today.
Marketing researches have clearly shown that brands have more followers on social media than celebrities. Almost ninety percent of the people using Instagram and Facebook follow at least one brand on average. Antonio Ciano says in his book, Evolve Or Get Left Behind, that if you own a business or you are a part of any business and you are failing to make the most of this opportunity than you will not get a chance to evolve with the rest.
Author Bio:
Antonio Ciano is an experienced social media marketer and SEO expert with extensive knowledge of how to incorporate these digital marketing tools in the business to guarantee its success. He has also specialized in motivational speaking and stress management.
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