The Internet has been named as the greatest invention of the century that has really altered the ways and has changed the approach to everything. We can never say for sure if this has been for the good or bad but the change has been drastic and none of us can deny it. With the internet comes all the other things that claimed to have connected the world in a better way. Social media was also another one of world-altering inventions that drastically reduced the social distances among the people all around the world.
More than 5 billion people are using social media through one platform or the other all across the globe and they are all using it for main purposes of connecting to the social groups and engaging with the brands. Marketing researches have clearly shown that brands have more followers on social media than celebrities. Almost ninety percent of the people using Instagram and Facebook follow at least one brand on average. Antonio Ciano says in his book, Evolve Or Get Left Behind, that if you own a business or you are a part of any business and you are failing to make the most of this opportunity than you will not get a chance to evolve with the rest.
Here are some of the benefits of Social Media that you need to keep in mind before you pass on this amazing opportunity:
a. You Can Increase The Awareness For Your Brand:
When more than half of the world’s population uses social media, you probably cannot get another platform to tell the story of your brand and make customers all around the world. It is the best way to run exciting campaigns and launch new products and create a hype about them.
b. You Can Personify You Brand:
In order to get your potential customers to trust you need to portray the human side of your brand and that not everything you do is for your profits but you care about your customers too. You have to make them believe that you are being honest with them and have their best interests at heart. So, in order to make that human connection between your brand/product and the customers, social media serves as an amazing tool.
c. Staying at The Top Of Mind:
Most of the people using social media to log in at least once or twice every day and a lot of people do this a lot more than this. Social media has provided us with the opportunity to connect with the customers, fans, followers and brands need to make sure that every time a user logs in they get to see the brand’s presence on the platforms. This way the customers are reminded of the brand every now and then and it manage s to stay at the top of the customer’s mind.
So, social media is something that, if used properly, can do wonders for a brand’s business and can help them boost up their sales as well as create the Brand Advocacy, Brand Image and the trust of customers in your brand.
Author Bio:
Antonio Ciano is an experienced social media marketer and SEO expert with extensive knowledge of how to incorporate these digital marketing tools in the business to guarantee its success. He has also specialized in motivational speaking and stress management.
Comments